Marketing / Branding / Direction

At ARYSE I operated in two main roles, driving creative direction for the brand and managing ARYSE marketing—working with a diverse team and two different consulting groups during my time there.

In the very first year of launching our eCommerce marketing, we built the marketing vertical from a zero-dollar revenue stream into the most profitable vertical in the company, contributing $1.5 million. This success was achieved through challenging the status quo and disrupting the product market for ankle protection. While marketing the IFAST, we successfully shifted customer views of ankle braces as post-injury products to being utilized for injury prevention and sports-performance assistance. This is reflected in the fact that the percentage of customers buying the IFAST in pairs increased from 50% to 80% in that year.

During this time of growth I played a vital role in developing advertisements, managing organic social channels, creating an email marketing funnel, and building a community of ARYSE fans.

This project is still in progress.